The name TAZZÉ was created from experimentation with the word retazo, which represents/means a piece of surplus fabric after cutting a larger piece. Scraps are known in the fashion world for being a fabric or piece of textile in perfect condition that can be reused to create new products.

The brand logo consists of a imagotype (symbol and text), where the typography of the logo presents some cuts symbolizing the cuts of the fabric and on the other hand the boxes that accompany the text represent the scraps of fabric used for the production of the brand.