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MATATENA MAGAZINE
FIRST EDITION

NEW INSPIRATIONS
2023

"What you do is grab the stones with your hand, throw them upward, and catch as many stones with your palm. In Guarani the word throat means"nest of words" and the image it evokes gives us hope with the existence of bodily states that do not yet have an image or text, states that our body will decide how to name.

The vocation of the stones is to remain, to be witnesses of the history of the world, to play with them is to demand other stories, it is to give birth to new words, it is to provoke those other states without time or in the 2000.

It is inspiring or at least playing, it is throwing stones and never wanting to catch them again. - Matatena + Javier Herrera"

Matatena is a experimental fashion magazine and its derivatives, which seeks to offer a safe space and free for promote/disseminate local and national creative talent (GDL + MX), through a visual proposal easy to digest and an experience dynamic. It is an independent project that is physically published in semiannual editions, it is made up of 5 members: Javier Herrera, Paola Gutiérrez, Victoria Herrera, Dalí Díaz and Luciana Contreras. Each edition has new emerging talents and collaborators who allow us to transmit: innovation, creativity and diversity through its multidisciplinary proposals. 

INSTAGRAM : @matatena__2000

Pink Matatena logo
MATATENA COVER 2.png
Cover Matatena older lady editorial makeup and hands of ladies who are sitting on a sofa.
Magazine Matatena Back Cover

COVER 1

Matatena cover 2 photos, one shows a cake with flowers and hands destroying it and the second shows hands with long nails on a mountain of stuffed animals.

COVER 2

Magazine pages that show the names of the collaborators and photos of an older lady with purple makeup.
Collage of photos showing a woman with a flowing skirt in a Mexican market and childish makeup.
Magazine pages that show an editorial photo of a woman and a collage of photos of clothing simulating the matatena game board.

LAUNCH EVENT

Editor: Javier Herrera

Editorial Coordinator: Paola Gutiérrez

Editorial Design: Luciana Contreras + Gioany Lepe

Creative Direction: Javier Herrera + Paola Gutiérrez + Victoria Herrera + Dalí Díaz + Luciana Contreras

Posters + Flyers Design: Cristian Sevilla

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