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REBRANDING 
RED LASHES
2023

OBJECTIVES + SERVICES OFFERED: 

  • Define the identity and image of the brand.

  • Partial rebranding focused on optimizing the quality of existing logos and content.​

  • New proposals for logos, content and strategies for social networks.

  • Preparation of a Brand Book from scratch to optimize and standardize the digital image of the business. 

  • Preparation of a calendar with examples of content for social networks.

  • Support for managing your Instagram account (post scheduling and analytics).

Image simulating a wrinkled red leaf that says Red Lashes Brand Book.
Image of 3 types of different fonts
Illustrations of eyes with eyelashes and RL logo in red and pink tones.
Color palette with red, pink and white tones.
Calendar that mentions types of content to upload to Instagram.
Dark red logo that says RED LASHES in letters that simulate metallic party balloons.
Variety of logos that say RED LASHES in red and pink tones.

BEFORE & AFTER

Blurred logo with a red background that says Red Lashes by Karen González.
Improved logo with a red background that says Red Lashes by Karen González.
Blurred logo with a red background that says Red Lashes by Karen González and an eye with eyelashes behind it.
Improved logo with a red background that says Red Lashes by Karen González and an eye with eyelashes behind it.

NEW PROPOSALS

Red background logo with large letters that says RED LASHES
Red background logo with large letters that say RL superimposed.
Logo with a short pink background that says RED LASHES in large letters.
Logo with a pink background with large letters simulating metallic balloons that say RED LASHES.
Logo with a pink background and large red letters that say RED and between them the word Lashes.
Logo with a pink background and large red letters superimposed that says RL.

BEFORE & AFTER INSTAGRAM

Red circle with the previous red logo with an eye and the word RED LASHES.
Screenshot of the business profile before making changes.
Pink circle with new pink logo and the word RED LASHES in metallic red balloon letters
Prototipo de un celular mostrando la simulación del feed de Instagram actualizado de RED LASHES

INSTAGRAM FEED TEMPLATES

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